Digital Marketing activities have many different forms, depending on their purpose, businesses will choose the appropriate form. Among current Digital Marketing activities, Vietnamese businesses focus on advertising on social networks the most. The chart above reflects the popularity of Digital Marketing activities that Vietnamese businesses use. Leading the way is advertising on social networks with 84% of businesses using this form. Followed by search advertising (SEM) and display advertising (GDN) with usage rates of 52% and 46% respectively. It can be said that advertising on social networks is a popular form for all types and sizes of companies. According to statistics, up to 94% of medium / large enterprises spend on this type, in addition 79% of small businesses also do the same. In which, the remaining Digital Marketing activities are often used by medium/large enterprises. That is why Influencer Marketing is not used much, because up to 35% of medium / large businesses use this type while the figure is only 11% for small businesses. For a better overview, compare the trend of using Digital Marketing activities in 2 years: 2017 and 2019 Looking at the chart, it can be seen that brands are shifting to using Digital Marketing more, as SEM or Influencer Marketing becomes more popular, while social media advertising still remains at No. as before.